Every year on the last weekend in July, the "Profile Truckstar Festival" is held in the Netherlands. In 2024, it took place for the 42nd time. More than 2,300 trucks gathered at the TT Circuit in Assen in the north-east of the country. No other truck event in the world can compete with such numbers. Friday was the arrival day and on Saturday and Sunday 55,000 spectators came to enjoy the vehicles. There were classic and vintage trucks to admire, but above all modern trucks arrived from all over Europe. They outdid each other with particularly elaborate paintwork and decorative and valuable add-on parts. Steve St.Schmidt set off from Berlin to report on this spectacular event and illustrate his coverage with many photos.
The festival is held at one of the two Dutch racetracks, the TT Circuit in Assen. The event has been held there since the early 1990s, as the grounds of Circuit Zandvoort, the original venue, had become too small. The area in Assen is also limited, otherwise around 3,000 more trucks would take part, but their owners had to cancel due to a lack of space. The privilege of being one of the approved participants is therefore highly coveted.
The photos in this report can only show a small section of the festival. However, to give an impression of the variety, we show a relatively large number of photos, which are organized as follows: First you can see vehicles on arrival, photographed on the access roads near the TT Circuit. This is followed by pictures of the event itself and at the end some photos of festival participants departing on Sunday afternoon.
When one truck after another arrives on Friday, the day of arrival, it is a mammoth logistical task for the organizers to direct every single truck to its place. With almost military precision, care is taken to ensure that everything fits together perfectly, nothing is left to chance. As soon as the trucks are in place, the party can begin: The participating truck owners and drivers often bring their families with them and set up complete seating areas, pavilions, inflatable swimming pools, barbecues and sound systems to make the festival weekend as enjoyable as possible.
Press members have access to the site, they can take photos of the vehicles set up on Friday without hindrance, although they are relatively close together, making it difficult to photograph them individually. This is no longer possible at the weekend itself, as the crowds of spectators pushing their way through the truck trellises are almost always in the way. Better photos can be taken on Friday on the access roads when the trucks arrive. There you look for a good spot between hundreds of truck spotters who have taken up positions with expensive cameras and powerful lenses and sometimes get in each other's way.
The entire festival site covers more than a million square meters. Along the TT Circuit's race track, there were countless well-maintained trucks of all makes to admire, which had been given imaginative paint jobs and professionally done lettering by their proud owners. But there was even more to see and hear, because inside the circuit there were hundreds of very special vehicles, including American trucks, classic trucks, youngtimers and vehicles from the heavy and special transport sector, show trucks with extremely elaborate paintwork, some with airbrush motifs and luxurious interiors.
There were also stands from various truck manufacturers, where the latest models as well as electric and hydrogen trucks were on display. Accessories were also on offer, as well as truck books, clothing with brand logos, truck models and, of course, such essentials as sweets, ice cream, drinks and culinary specialties such as chips. A fairground was also set up for the youngest members of the audience.
A big attraction that drew many spectators were various shows that took place on an open part of the race track, next to which there was a large grandstand. For example, there were demonstrations with race trucks that deliberately skidded at the turning points because large quantities of water were repeatedly sprayed there. There was a particular roar when the loudest truck was determined in the decibel competition. The enthusiastic spectators in the stands not only covered their ears, but were also enveloped in thick black smoke. Because the loudest trucks also smoked the most. Nobody was bothered by this, on the contrary, they were thrilled by everything that trucks are capable of producing. There were also monster truck demonstrations and parades of special vehicles.
The highlight of the event was the election of the "Mooiste Truck van Nederland", i.e. the most beautiful truck in the Netherlands. The condition was that it had to be a truck that is also in daily use. Thousands of spectators flocked to the stands to watch this "pageant" until every last seat was taken. This year's winner was a new-generation DAF, after years of Scania trucks winning the trophy. But not only the most beautiful Dutch was chosen. The most attractive truck from abroad also received an award, as did the vehicle with the best special paint job.
The Truckstar Festival has been organized since 1980 by Truckstar Magazine, the magazine of Dutch truck drivers with a circulation of 35,000 copies and a very large fan base on Facebook and Instagram. Since 2023, the tire manufacturer Profile has been the main sponsor, which is why the official name is "Profile Truckstar Festival".
Finally, it should be mentioned that the Netherlands is undoubtedly the most dedicated "trucking nation" on the European continent. Nowhere else do trucks and their drivers enjoy the same level of acceptance, if not respect, among the population. And nowhere else, apart from the Scandinavian countries, are there so many lovingly maintained and lavishly painted trucks as in the Netherlands. Many haulage companies virtually outdo each other in the design of their work equipment and only a few companies keep their fleets completely white with minimal foil lettering so that they can easily dispose of the vehicles when they get on in years.